Introduction of My paper.

Did Steve do his Job? He sure did but in a moment of Apple's history, people were not interested in their product. They were sure the most powerful you could get, but power means money and their products were really uncool. Apple was not always cool, it became cool. At that time IBM was leading the computer business, And Steve Jobs did not know that what people needed was something that was "Cool". Steve jobs got fired from the ex CEO of Pepsi Co that he had brought in Apple. But when he came back, things changed. Steve Job learned a lot about what people wanted, but to do so, he had to go though another loss. How did apple change their image to the world to become today's leader in technology? Well they studied what we want, and we want "cool". When they finally came up with the right "cool" product (the iMac), their sells boosted and they came back in the game of cool. What made the company not "cool" to the eyes of the people?