Saab Ad

SAAB!

Listen, im only gonna say it once. The advertissement was destined to an certain audience. The audience is drivers. Because drivers buy cars and they are trying to sell a car and since drivers buy cars than they must be targeted so they know that they have the choice to buy a Saab car instead of any other cars a driver can buy. The ad was in a magazine that was probably shown at the airport or in planes because it has at the end, enjoy your flight. That also tells us that thte audience are people that fly and have a life so they need transportation so therefore they will need a car to get transported. And they are doing so by showing off something, and that something is the big idea.

Saab-o-tage. It has nothing to do with the paragraph but sounds funny. The big idea in the Saab advertisement is that the 9-7x SUV is a marvel of engineering. There are ideas in the service of the big idea, for exemple; when they are talking about the Saab egine. Therefore there are elements in service of the idea that is in service of the big idea. For exemple it would say that it does not waste fuel, because it has a great engine, because Saab creates marvels of engineering. But in the text they are just helping the big idea by giving facts. They also used propaganda to convince the audience.

Professinal Paganda. Is used to convince the audience.The whole image is black and dark when the logo is blue and bright it is used to contrast against the rest of the visuals to show off better that it is saab. The car is dark and shiny. They are using repetetition quite often with the word SUV to enphansive the fact that the car is an SUV and the rest of the text describes it as a sedan more than a SUV. It then grabs the viewer attention using AIDA.

AIDS is bad, but AIDA is good =). They use AIDA to plant an idea in the minds of the people reading the advertissment. They plant the idea, and let it grow by itself but it also shows you the way for action. They bring attention with the big title. Then interest when they talk about the 17 engineers. than Desire when they talk about what the car has that makes it special and they show the way to let the idea grow in their mind with a website so that the reader can take action. I can't come up with a conclusion,so, THE END.