Henry V

Big Idea
-The audience is the key

Ideas of service of the Big Idea
-The audiences imagination completes the play
-The play is not perfect but the audience have to learn how to deal with it
-The play is based on the thinking of the audience

Ideas in service of those ideas
-It is very hard to understand the play without thinking
-The play is a piece of awesomeness but only when the audience thinks about it
-Imagination makes the difference

People hanging in south london at the renaissance?
Drama is all about action.

Saab Ad

SAAB!

Listen, im only gonna say it once. The advertissement was destined to an certain audience. The audience is drivers. Because drivers buy cars and they are trying to sell a car and since drivers buy cars than they must be targeted so they know that they have the choice to buy a Saab car instead of any other cars a driver can buy. The ad was in a magazine that was probably shown at the airport or in planes because it has at the end, enjoy your flight. That also tells us that thte audience are people that fly and have a life so they need transportation so therefore they will need a car to get transported. And they are doing so by showing off something, and that something is the big idea.

Saab-o-tage. It has nothing to do with the paragraph but sounds funny. The big idea in the Saab advertisement is that the 9-7x SUV is a marvel of engineering. There are ideas in the service of the big idea, for exemple; when they are talking about the Saab egine. Therefore there are elements in service of the idea that is in service of the big idea. For exemple it would say that it does not waste fuel, because it has a great engine, because Saab creates marvels of engineering. But in the text they are just helping the big idea by giving facts. They also used propaganda to convince the audience.

Professinal Paganda. Is used to convince the audience.The whole image is black and dark when the logo is blue and bright it is used to contrast against the rest of the visuals to show off better that it is saab. The car is dark and shiny. They are using repetetition quite often with the word SUV to enphansive the fact that the car is an SUV and the rest of the text describes it as a sedan more than a SUV. It then grabs the viewer attention using AIDA.

AIDS is bad, but AIDA is good =). They use AIDA to plant an idea in the minds of the people reading the advertissment. They plant the idea, and let it grow by itself but it also shows you the way for action. They bring attention with the big title. Then interest when they talk about the 17 engineers. than Desire when they talk about what the car has that makes it special and they show the way to let the idea grow in their mind with a website so that the reader can take action. I can't come up with a conclusion,so, THE END.

Reflection

Reflection

Made it, Ma! Done with my essay! Not so fast, i forgot to check over it twice to make sure i've got the perfect essay. I've got a good overall essay. But i still have some errors. My grammar and my spelling is the main error. Microsoft words does not cure cancer... But it still gave me a perfect organization and i was always on the main idea.

You don't understand! I coulda had class. I coulda been a contender. I could've been somebody, instead of a bum, which is what I am. I coulda have done better. I need to improve my grammar and spelling. I had many words that were not spelled  corecttly and sentences that made no sence. I i improve my grammar and spelling the flow of the essay will be better.

 I love the smell of essay in the morning. This is why my essay was very well organized and always on the main idea. My essay was good. I would sometimes get too caried away and talk about history more than my idea but then i would find a way to connect them so i can come back to my idea. And the organisation of my essay is fabulouuuuuuus!

a=7
b=7
c=6
d=5

Final Digital Paper

Final Of My Paper

 

My name is Jobs, Steve Jobs. One of the builder of the modern world. He co-founded Apple and made it fail just to bring it back to life harder than ever. Apple was not always cool. To become cool they had to change the way they were working. Apple did not get it right the first time. They thought it was about power, but in fact it was about Cool. The Macintosh and all the products that were released when Steve Jobs was not working for apple anymore were missing the main factor, Coolness. And when Steve Jobs came back he understood, and then came the iMac, the iPod, the iPhone, and the iPad. Apple sure did went through a lot to get to where it is today. Even their logo had to be redesigned.

Apple was not always an Apple. It once had a avatar very different from the one we all know today. Apple's first logo was not cool. It had Newton under a tree and an apple about to fall on his head. It does makes sense since the company was named after that story that made Isaac Newton invent Physics and was the first event to the modern world. Customers do not care about the meaning of the logo if it is not cool. They did not have any professional marketers to give them a proper image for the company but the Apple I made them enough money to hire someone. The logo did not live a very long life.

To Apple or not to Apple? Apple chose the right decision by changing their logo to an Apple. Apple’s logo became cool. The logo was filled with the colors of a rainbow. It shows happiness and is esthetically appeasing. It stayed the same for a long time until it changed to the logo we all know today. Apple needed to be cooler, and their old logo was not pulling it off. That is why they decided to change. Without the change, apple might have never come that far.

 

Steve did not do his Job. He worked very hard on the Macintosh but it did not hit the public like he expected. Apple lost their coolness with the T.V. ad for the Macintosh. The Macintosh was the most powerful computer at that time and the best one, but it was too expensive. Steve wanted to transfer a message in that advertisement, he wanted to tell the world to free from the monopoly they are imprisoned in. He is referring to how IBM was monopolizing the market. The advertisement was not cool to the public since many liked IBM and though the Macintosh was too expensive. Apple was inspiring the people to be rebels, the rebel was imaged by the girl different from the other trying to break what others believe in. So the Macintosh did not sell. Steve Jobs was fired from his job, and apple entered the worst years in its history.

Apple’s banana years. It was not the apple we all know, it was different. Apple did not understand that what people wanted was as simple as cool. Apple was not cool in the years steve jobs was not working. They came out with a few products. On the picture are some of the products, they are very ugly and not attractive. Nothing more than a IBM computer. They even had a tablet but it was very not cool. It did not work very well. Apple was about to fail so they decided to buy Steve’s new company, NexT, and with the company came Steve Jobs.

Open your I’s! That is what Apple did. They finally realized what the public wanted and they produced for the public. Apple finally became cool again. Steve before coming back to Apple had co-founded Pixar and their first movie, Toy Story, made a big hit. This is where Steve understood it was about design and esthetics. And that it was Apple had in head when they were designing their next product, the iMac. The iMac had it all, you could choose the color and it was very sexy. The iMac fast became the coolest computer around. Apple computers were branded as the computer for artists and designers. The iMac caused apple to be back in the market. And it was the first kill of the kill streak. 

Music at a whole new level! Apple saw the opportunity in the Music world and how cool music was and they took it. Apple’s level of coolness grew in 2001. The idea already existed, but apple pushed it forward. Bring your whole music library in your pocket. It was small, very small at that time. And it could hold a very large amount of music. The back of the iPod was metallic, and that gives a very cool look to the iPod. It was very popular, everyone had to have one. Individuals who had one were cool. Having an apple product was then consider being cool. And Apple started to make more money than ever.

The against monopoly company, becomes the monopoly. Apple is, in 2007, a monopoly in the handheld devices. Not only for the iPod, this time they came out with a bigger gun, the coolest phone in the world, the iPhone. It was the first smartphone and it was able to do preety much anything a computer does. There is that same metallic back to it and also the software was very cool and simple. People were so seduced by how cool the device was, there were lines of people in the apple stores around the world. And apple became the new monopoly they were trying to fight in 1984. Apple is now the coolest company the world knows and people will buy anything they sell because it is signed Apple. But that is not enough for them, they want more than that. So they pushed the handheld business further.

 

The future is today. Apple is now the coolest company in the world with their newest product, the iPad. Apple is getting cooler than it already is. In 2010, apple announced their iPad. Apple believes that tablets are the future of computing. It is a very interesting design, very thin, very sexy, and not expensive. The iPad is monopolizing the tablet industry and Apple is growing cooler every year. In this advertisement apple is playing some happy music and showing how nice looking the iPad is. Showing cool people using the iPad to make people thing that by using the iPad, they become cool. And Apple is not finished, they have the good formulae and they will use it until another company finds better formulae to be cool.

Apple had it all. It went from cool to uncool and back to cool again. And now they are leading the world in computers. From their logo changes, to their products there are selling to the public. They all failed because they were not cool enough. They use to fight monopoly and now they are the monopoly. Everyone in the world wan a apple product, to show off or for its ease of use. But now that the genius behind the success of the company left, Steve Jobs. Will the company continue on its kill streak or will it go the same path than between 1984 and 1997?

Advertising campaing

Digital Paper

 

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